Stakeholder Analysis

Examine the stakeholders involvement in each of your solutions.

Here’s the original definition of the ‘stakeholder’ concept, as provided by Mason and Mitroff (1981):

“Stakeholders are parties on whom the company depends in some way for the full realization of the plan or who depend on the company for the realization of some of their own goals. Stakeholders have a vested interest in the plan."

To perform a Stakeholder Analysis:

Step 1:  Make a six column table.

Step 2:  Identify the key stakeholders in your plan (see Who).

Step 3:  Column A: List the stakeholders down the far left-hand column.

Step 4:  Column B: Record your best estimate of each stakeholder’s attitude – from totally opposed to very supportive (0 to 10).

Step 5:  Column C: How confident are you about your estimate in column B?

Step 6:  Column D: What’s your best estimate of the influence of the stakeholder – from no influence to very influential (0 to 10)?

Step 7:  Column E: How confident are you about your estimate in column D?

Step 8:  Column F: Plan your strategies for approaching and involving each stakeholder.

Diagram of a Stakeholder Analysis table:

Word version of Stakeholder Analysis.docx (Click link to download Word version).

Excel version of Stakeholder Analysis.xlsx (Click link to download Excel version).

PDF version of Stakeholder Analysis.pdf (Click link to download PDF version).

Related:  See Commitment Chart tool.